SAVANNAH, Ga. – May 2, 2018 – Inceptor Ammunition brand, owned by Quantum Ammunition, LLC, is pleased to welcome Tim Kennedy, U.S. Army Ranger, Special Forces Sniper and former professional MMA fighter, as a brand ambassador in 2018. Inceptor will be the exclusive ammunition for Kennedy and Sheepdog Response, a comprehensive training program with a focus on situational awareness, weapons retention, advanced firearms skills, active shooter response and much more. Kennedy’s first appearance as brand ambassador will be at the 2018 NRA Annual Meetings and Exhibits (booth 2911) on Friday from 3:30 to 4:30 p.m. Attendees are encouraged to stop by for signed photographs and to meet Kennedy.

“We’re thrilled to partner with Inceptor Ammunition for several reasons,” said Kennedy. “Not only does the company manufacture quality products on American soil, but their lead-free defense and training rounds provide big advantages for shooters. One of the greatest benefits is that their Preferred Defense cartridges feature lightweight, non-expanding ARX projectiles, resulting in a low-recoil signature for increased follow-up accuracy in critical defense situations. Plus, Inceptor’s Sport Utility Ammo training loads are range-compliant and fully frangible, which means that individuals—whether military, law enforcement or civilian—can safely train for real-world threats at closer distances.”

As a Special Forces Sniper, Kennedy served on deployments in Operation Iraqi Freedom, Operation Enduring Freedom and multiple others around the world. He is the only soldier to win the grueling three-day All Army Combatives Tournament three times. One of the top ranked MMA fighters in the world, Kennedy held the position while simultaneously serving in the Army at the highest levels of special operations. Prior to retirement from professional MMA, he was ranked among the top Middleweights in the Ultimate Fighting Championship (UFC). Today, Kennedy is an entrepreneur, instructor and active-duty senior Special Forces Weapons Sergeant.

Founded by Kennedy, Sheepdog Response exists to train military, law enforcement and civilians in martial arts, situational awareness, advanced firearms skills and realistic self-defense. One of their primary goals is to give first responders and law-abiding citizens the tools they need to effectively respond to violence. Sheepdog Response has developed a curriculum that addresses the skills individuals need to successfully handle threats in a variety of environments. Kennedy and a team of highly qualified instructors—including a medical doctor, law enforcement officer, former Special Forces operatives, professional MMA fighters and martial artists—provide training for those seeking to be truly ready to respond to a mass shooting, terrorist attack, home invasion or other high-threat scenario.

“We’re extremely honored to welcome Tim to the Inceptor team as we continue to produce advanced American-made products for our military, law enforcement and commercial customers,” said Inceptor Ammunition CEO Ron Embree. “2018 has already been a big year for us with the launch of several new products, including 223 Remington, 7.62x39mm and 450 Bushmaster in our Sport Utility Ammoand Preferred Huntinglines. The addition of Tim to the Inceptor team, with his prestigious service in the U.S. Army and long list of accomplishments, is another incredible milestone. Tim is passionate about equipping individuals with the tools and mindset to protect and defend themselves and others, and we look forward to working together.”

For more information about the advantages of Inceptor Ammunition and to see a full product lineup, visit

About Inceptor

Inceptor brand ammunition features the world’s most advanced composite materials and manufacturing methods. Serving domestic and international lines of business, Inceptor is available through fine shooting sports retailers everywhere. Proudly made in the USA, Inceptor brand ammunition is designed for superior training, lethality, consistency and performance. A full line of component bullets for handloaders was also added in late 2017. For more information about Inceptor ammunition and components or to become a partner retailer visit